Choosing Games to Meet Your Goals
What do you want to understand?
Consider These Games
Unmet and/or idealized market needs.
Although all Innovation Games provide insight into market needs, these games are specifically designed for identifying unmet and/or idealized market needs, which can then be used as input to strategic planning and the identification of new business opportunities.
Product Box Me and My Shadow Buy a Feature Give Them a Hot Tub Remember the Future
Products and services usage and relationships.
Successful products evolve over time, typically becoming richer and more customized to meet the needs of increasingly diverse markets. A key aspect to managing this evolution and tapping into new markets is gaining a better understanding of how customers use existing products and services and how they are related to other products and services. These games will help.
Spider Web Start Your Day Me and my Shadow Show and Tell The Apprentice
Product and services functionality.
As Theodore Levitt wrote in his seminal work The Marketing Imagination,1 customers don’t want a drill—they want a hole. Clayton Christensen echoes this theme in The Innovator’s Dilemma2 by reminding us, “We hire products to do jobs.” These games will help you better understand the jobs your customers are striving to accomplish.
Product Box 20/20 Vision Me and my Shadow Speed Boat The Apprentice Start Your Day Buy a Feature
How to shape your Product for the Future.
Every company spends a lot of time thinking about the future of its products and services. Unfortunately, all too often they don’t explicitly include their customers in the conversation. These games provide a way for your customer to join you in shaping your future together.
Remember the Future 20/20 Vision Buy a Feature Prune the Product Tree